2 discussions | Marketing homework help

1. Is low-involvement learning really widespread? Which products are most affected by low-involvement learning?

2. Describe the manifest and latent motives that might arise in purchasing, shopping at, or giving to the following: a) Yukon hybrid, b) Saks Fifth Avenue, c) Bose sound system, d) Kitten, e) Mercedes Benz convertible, f) iPhone.

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Then, discuss the marketing actions you would take if you had evidence that this motive was widespread in your target market.