Ashworth bm410.1.1 online exam 5_05



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Question 1 of 40 2.5/ 2.5 Points

Managers who rush through the hiring process and assume that they can fix any problems with a candidate during the training process:

A. have never gone through the process of attempting to train subpar employees.

B. may find that the problems cannot be corrected and the hire is a mistake.

C. will have to fire that employee eventually for incompetence.

D. should not be in a managerial position with the company.

Question 2 of 40 2.5/ 2.5 Points

The organization of a company’s sales force is most heavily influenced by:

A. the price customers are willing to pay for the product.

B. the marketing department.

C. the goals of the entire organization.

D. the metrics set by the sales department

Question 3 of 40 2.5/ 2.5 Points

All of the following are elements that are likely to appear in a job description EXCEPT:

A. The age of the ideal candidate

B. The products or services the employee will be selling

C. The tasks and responsibilities of the job

D. The relationship between the employee and others in the organization

Question 4 of 40 2.5/ 2.5 Points

What is a way to qualify applicants coming from newspaper advertisements?

A. Provide specific information about the job duties and personal characteristics needed so that applicants will qualify themselves.

B. Ignore all resumes sent in without cover letters.

C. Specify in the advertisement that only qualified applicants should send in resumes.

D. Place the ads in as many newspapers as possible so you will receive as many applications as possible.

Question 5 of 40 2.5/ 2.5 Points

The turnover rate for salespeople is:

A. approximately the same as the turnover rate for employees as a whole.

B. slightly higher than the turnover rate for employees as a whole.

C. much higher than the turnover rate for employees as a whole.

D. slightly lower than the turnover rate for employees as a whole.

Question 6 of 40 2.5/ 2.5 Points

After an applicant has accepted a position with a hiring company, what is the purpose of sending the new hire employee handbooks and company-branded materials such as pens and apparel and having current employees make contact with the new hire?

A. To let the new hire know the company has a budget for branded materials

B. To build commitment in the new hire

C. To show the new hire how he or she will be expected to treat valued customers

D. to ask the new hire to do a sample presentation on the product the first day of work

Question 7 of 40 2.5/ 2.5 Points

A job analysis is an analysis of the:

A. job market in the company’s industry.

B. duties, behaviors, and activities of a person in a sales position.

C. employees in the same job function within a company, comparing their performances.

D. ways a given job in a company could be made more efficient.

Question 8 of 40 2.5/ 2.5 Points

What is the guiding idea behind the way companies structure their sales forces?

A. The sales force should support the marketing department and its goals.

B. Buyers will be more satisfied if they can purchase what, when, and the way they want to.

C. A happy salesperson will sell more for the company, so maximizing sales staff satisfaction is key.

D. Fewer channels cause fewer complications, so choosing the simplest organizational structure is best.

Question 9 of 40 2.5/ 2.5 Points

A break-even analysis is a calculation that helps sales managers figure out:

A. whether it is more cost-effective to hire in-house salespeople or independent sales agents.

B. the monthly commissions they pay to salespeople.

C. which products have the highest margins for the company.

D. how to structure the sales force for maximum efficiency.

Question 10 of 40 2.5/ 2.5 Points

What is one way a company can encourage its employees to refer their friends who are excellent candidates for sales positions?

A. Give extra vacation time to employees who give the names of qualified friends and family members.

B. Offer a bonus to employees whose friends are hired and stay for at least a year.

C. Encourage employees to invite friends and family members to company events.

D. Ask employees to mention the company to career development offices at the colleges or universities they attended.

Question 11 of 40 2.5/ 2.5 Points

What is the first step in the process of selecting a candidate for a sales position?

A. Giving the candidate tests

B. Interviewing the candidate personally

C. Checking the candidate’s background information

D. Having the candidate fill out an application form

Question 12 of 40 2.5/ 2.5 Points

Changes in demographics mean that companies that want to attract and retain excellent candidates will need to institute corporate policies that:

A. provide flexibility and support for nontraditional families and older workers.

B. support Spanish-speaking salespeople.

C. require a higher percentage of new hires to be non-Anglo people.

D. pay more into Social Security and FICA as the population gets older.

Question 13 of 40 2.5/ 2.5 Points

In general, the more specialized the selling:

A. the more customers each salesperson will have.

B. the shorter the sales process will take.

C. the fewer salespeople one manager can manage.

D. the less time each sale will take.

Question 14 of 40 2.5/ 2.5 Points

A geographical sales structure:

A. organizes the sales force according to where salespeople live.

B. organizes the sales force in teams of salespeople, each representing different regions.

C. organizes sales territories by customer account.

D. organizes sales territories by physical areas of the world.

Question 15 of 40 2.5/ 2.5 Points

One of the biggest issues companies who use computerized sales must deal with in relation to their customers is:

A. avoiding sending salespeople to call on them in person.

B. making sure that the email messages they send to customers are not experienced as spam.

C. making products that appeal to customers who prefer to do business by computer.

D. convincing salespeople to give their customer records to be inputted to computers.

Question 16 of 40 2.5/ 2.5 Points

In a line organization reporting structure, the main disadvantage is that:

A. decision making is shared equally among all the management levels.

B. salespeople are competing with each other for customers.

C. salespeople have no idea who their managers report to.

D. salespeople have little leeway to make on-the-spot decisions to keep customers happy.

Question 17 of 40 2.5/ 2.5 Points

If a company is not finding enough applicants for sales positions, it is likely that:

A. the company is not a leader in the industry.

B. the company needs to offer more training for new hires.

C. the company has not analyzed the job effectively enough.

D. the sources the company is using is a bad fit.

Question 18 of 40 2.5/ 2.5 Points

A product sales structure assigns salespeople:

A. by geographical area.

B. by size of the customer.

C. according to product lines or divisions.

D. according to seniority.

Question 19 of 40 0.0/ 2.5 Points

The workload method of calculating the number of salespeople a company needs to hire:

A. asks salespeople to perform duties traditionally performed by other job functions.

B. is logical in theory, but is impractical to calculate and implement.

C. uses computations that are too difficult to be practical.

D. takes into account the various duties of salespeople as well as the company’s goals.

Question 20 of 40 2.5/ 2.5 Points

According to economic theory, sales managers should hire as many salespeople as possible:

A. until the market is saturated.

B. until the salespeople feel too much competition in the workplace and become dissatisfied.

C. as long as each salesperson sells more than he or she costs the company.

D. as long as the salespeople are willing to work for the wages offered.

Part 2 of 2 – 

Question 21 of 40 2.5/ 2.5 Points

At what time would an entire sales force, including both new hires and long-term employees, need training?

A. At the beginning of the fiscal year

B. At the end of a quarter with decreased sales

C. When a new product is rolled out

D. When a new sales manager is hired

Question 22 of 40 2.5/ 2.5 Points

Companies that ask new hires to do on-the-job training, or shadowing to shadow current sales reps, intend for the new hires to:

A. skip traditional training classes.

B. model the behavior of the experienced salespeople.

C. memorize everything the current sale rep does to replicate it perfectly.

D. critique the current rep’s performance as part of a two-way training assessment.

Question 23 of 40 2.5/ 2.5 Points

Which of the following is NOT one of the four types of feedback measure used to assess the success of a training program?

A. Reaction

B. Learning

C. Behaviors

D. Appraisal

Question 24 of 40 2.5/ 2.5 Points

Utility analysis is a method of examining the effectiveness of a training program that is:

A. constantly evolving to yield better statistical models.

B. not useful in and of itself.

C. an extension of the results-based measures of assessment.

D. under further study.

Question 25 of 40 2.5/ 2.5 Points

What is a good training method for teaching complex skills in a face-to-face format?

A. Webinars

B. Role-playing exercises

C. Online self-paced sessions

D. Instructor-led lectures

Question 26 of 40 0.0/ 2.5 Points

All of the following are training methods that use the Iinternet EXCEPT:

A. wikis.

B. webinars.

C. video live on demand.

D. podcasts.

Question 27 of 40 2.5/ 2.5 Points

Once it is determined that an employee needs some kind of training, the manager should write:

A. to the training department to request it.

B. up a disciplinary notice because the employee was not adequately prepared.

C. back to the human resources department to follow up with them.

D. an individualized training plan for the employee.

Question 28 of 40 2.5/ 2.5 Points

In order to be able to develop, execute, and evaluate the training program, what has to be developed first?

A. The learning objectives for the training

B. The budget for the training

C. The list of trainers who will perform the training

D. The list of attendees who will attend the training

Question 29 of 40 2.5/ 2.5 Points

Some of the objectives of the training course should include:

A. memorization.

B. computerized testing.

C. teaching upper-level skills as well as lower- level skills from the cognitive/knowledge and affective/attitude categories.

D. “hot-seating,” or asking students questions in class to test their knowledge of the material.

Question 30 of 40 2.5/ 2.5 Points

The skills taught in Bloom’s affective/attitude categories could also be described as being:

A. preferences.

B. intellectual options.

C. analytical skills.

D. social and communicative skills.

Question 31 of 40 2.5/ 2.5 Points

What are the three levels of information that need to be considered when determining training objectives?

A. Organizational, ability, and assessment

B. Organizational, sales, and ability

C. Organizational, task, and individual

D. Knowledge, task, and skills

Question 32 of 40 2.5/ 2.5 Points

Bloom’s cognitive/knowledge categories teach skills that all have to do with dealing with and processing:

A. information.

B. analysis.

C. intelligence.

D. emotions.

Question 33 of 40 2.5/ 2.5 Points

Instructor-led, in-person training can be flexible and a good way for trainees to network, but it can also be:

A. delivered on the Iinternet.

B. condensed into podcasts or streaming video.

C. the least expensive option for similar multiple trainings.

D. boring and expensive to attend.

Question 34 of 40 2.5/ 2.5 Points

What is the most likely reason that companies run training programs that do not succeed?

A. The company did not set specific objectives for the programs, so the programs weren’t targeted correctly.

B. The company could not convince new salespeople to attend the trainings.

C. The company did not budget enough time and human capital for the training programs.

D. The company did not budget enough money for the training programs.

Question 35 of 40 2.5/ 2.5 Points

When salespeople give new technology an honest try but ultimately reject it, it is usually because:

A. they are too old to learn to use computers.

B. they are afraid of things they don’t understand.

C. they will not be penalized for refusing the technology.

D. the technology is a poor fit for what the salespeople actually need.

Question 36 of 40 2.5/ 2.5 Points

In the past, managers did not spend much time training new salespeople on ethics. Now, training in ethics:

A. takes longer than training on basic sales techniques.

B. is more extensive than training on what the product is.

C. teaches salespeople to promote the ethical practices of the company to customers.

D. exposes the questionable side of proper sales behavior.

Question 37 of 40 2.5/ 2.5 Points

What does “learning transfer” mean?

A. Learning transfer is another phrase for learning objective.

B. Learning transfer means that what is learned in a training program is retained and then applied in the field.

C. Learning transfer means that the trainer is able to effectively transfer what is in his or head into the minds of the salespeople in the training.

D. A learning transfer is a center staffed with trainers and all the equipment needed to run a company’s software and train salespeople on it.

Question 38 of 40 2.5/ 2.5 Points

A company that wants to prevent experienced salespeople from leaving the company at key career transition times can:

A. offer a higher commissions than any other salesperson receives.

B. redistribute sales territories to give the salespeople key accounts.

C. have individual meetings with each salesperson to try to convince them to stay.

D. provide upper-level sales training for the salespeople right at those transition times to encourage them to stay.

Question 39 of 40 2.5/ 2.5 Points

In order to develop an effective training program for sales employees, companies must first determine:

A. what is the actual need for training.

B. who will receive the training.

C. who will conduct the training.

D. how the training will be delivered.

Question 40 of 40 2.5/ 2.5 Points

A training assessment determines:

A. how well the training was conducted.

B. how well the attendees retained what they learned in the training.

C. how things could be improved for the next time.

D. what topics need to be covered in a training program.