Case study : apple | Marketing homework help
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Design Thinking and Innovation at Apple. Thomke, Stefan; Feinberg, Barbara
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- ASSIGNMENT
- 2 page analysis, including:
- Introduction – setting the context of the case
- Analysis – What is Apple’s approach to design and innovation? How did they get to this point? What is important about their approach? Etc.
- Conclusion – what was the key takeaways in regards to new product development
