Case study johnson and johnson case


Based on the case Johnson & Johnson from the textbook:

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a) Provide an answer to the following questions: 1. What are the core competencies of J&J? 2. How would you characterize the organizational structure of J&J? Is decision making centralized? 3. How does J&J create value through diversification? (Economies of scope, market power, corporate parenting, corporate structuring?)

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