Discussion | market segmenting, targeting, and positioning

 After completing the assigned readings (Chapter 4: Market Segmenting, Targeting, and Positioning) answer the following discussion questions. 

1. Why do firms often use more than one segmentation base?

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2. Which of the segmenting strategies discussed in section 5.3 is the broadest? Which is the narrowest?

3. Why do companies position products? Also, why might an organization reposition a product?