Final project | Tourism & Hospitality Marketing-HBN-HY01 | Florida National University

For your Final Project, you need to create a free student account at 

https://hbsp.harvard.edu/

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Once you created the account go to the following link:

https://hbsp.harvard.edu/import/1042214

The case is:

Banyan Tree Resorts & Hotels: Building an International Brand From an Asian Base.

By: Peter J. Williamson, Arnoud De Meyer, Hwee Chua Chei

Write a minimum 5-page paper analyzing the case and answering the questions at the end of the case (end of page 12 and page 13).

Write using APA 7 Format and list all your references.