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BOLDFlash – Technical Service Communication Artifact

In preparation for a new product release, Karl Melzer, director of product development
for the Mobile Division, sent the memo below to all department heads. The attached
document was produced by his R&D team to describe their latest product, a solid-state
disk drive.

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R&D produces documents like the product description to inform other groups within the
division, including Marketing and Technical Support (a sub-group within Sales). The
only other product information provided by R&D is installation/configuration instructions.

Marketing is dependent on documents such as this to develop their sales product
brochures, product advertising, and other customer-oriented materials. They use these
materials at trade shows, in press releases, and on the company website.

The Technical Support team uses new product description documents along with
installation documentation from R&D, and sometimes documents from Marketing, to
assist customers who request assistance.

As you review the memo and product description, consider how staff members of the
Marketing and Technical Support teams might react. Also consider their needs in
utilizing such information in performing their own potential tasks related to this new
product. Does the information being provided help them? Are there aspects of product
information that may be lacking or missing altogether?

The following sample communication is adapted from information from Seagate
Technology LLC.

For Internal Use Only

BOLDFlash Corporation

18 Commerce Boulevard
Manchester, New Hampshire

From: Karl Melzer – Director, Product Development
To: All department heads
Subject: Product Description

Here is the product description for the SSD being released to Manufacturing later this week.

We all know things were a bit rocky with getting this product through development. There is still last-
minute work under way on final design details, but this will be good enough for you all to get started
with. And we wanted to get this out since we’ve had to move the team on to the new higher-speed
drive since that looks like a hot opportunity for us.

As I mentioned at the last Quarterly Review, we are changing the format of the product description to
streamline things. I trust that everyone saw the sample that we had available, so this should be no

The new format is being implemented for this new SSD. While it will look different, it still includes the
important parts, so you should be all set.


For Internal Use Only

BOLDFlash Corporation
18 Commerce Boulevard BOLD Manchester, New Hampshire

New Product Description
BOLDFast Product #D45-v3.21

Specifications SSD32-100
Model Number D45-v3.21
Interface Options SATA 6Gb/s
NAND Flash Type MLC

Sustained Data Transfer Rate (MB/s) 520
I/O Data Transfer Rate, Max (MB/s) 600
Sequential Read/Write Command Rate (MB/s) Peak, 128KB 520/450
Random Read/Write Command Rate (KIOPS) Peak, 4KB 85/11

Nonrecoverable Read Errors per Bits Read, Max 1 per 10E16
Annualized Failure Rate (AFR) 0.58%
Total Terabytes Written (TBW) Enterprise Workload Over Warranty Period 500
Total Terabytes Written (TBW) Sequentially Over Warranty Period 2630
Limited Warranty With Media Usage (years) 5

Power Management
+5V Max Start Current (A) 0.5
Average Sleep Power (W) 0.5
Average Idle Power (W) 1.25 1.25
Average Operating Power (W) 2.8

Internal Operating Temperature (°C) 0 to 70
Nonoperating Temperature (°C) -40 to 75
Temperature Change Rate/Hr, Max (°C) 20
Relative Humidity, Noncondensing (%) 5 to 95
Shock, 0.5ms (Gs) 1000
Vibration, 20Hz to 2000Hz (Grms) 11.08

Height (mm/in) 7.0/0.276
Width (mm/in) 70.10/2.76
Depth (mm/in) 100.45/3.955
Weight (g/lb) 100/0.220
Carton Unit Quantity 20
Cartons per Pallet 45
Cartons per Layer 9

Important product notes!

LBA mode
When addressing these drives in LBA mode, all blocks (LBAs) are consecutively numbered from 0
to n–1, where n is the number of guaranteed LBAs as defined above. See Section 4.3.1, “Identify
Device command” (words 60-61 and 100-103) for additional information about 48-bit
addressing support of drives with capacities over 137GB.

Sustained performance is the typical worst-case performance that the product will be able to
achieve when the product is preconditioned as mentioned and host commands are aligned on
4KB boundaries. For models that support Lifetime Endurance Management, write values also
take into account worst-case performance throttling to ensure the product meets specifications.

Time to Ready
Power-on to Ready for media-related commands is defined as the time that it will take the drive
to respond from the application power until it is ready to accept commands from the host that
require access to the flash media. Commands such as FPDMA Read Extended and FPDMA Write
Extended are examples of media-related commands. This value includes the time needed to
charge the Power Loss Data Protection Circuit to a level that is adequate to protect customer
data from unexpected power loss.

Nonoperating shock
The nonoperating shock level that the drive can experience without incurring physical damage
or degradation in performance when subsequently put into operation is 1000 Gs based on a
half-sine shock pulse of 0.5ms duration.

Set Features command values
02H Enable write cache (default).
03H Set transfer mode (based on value in Sector Count register).
Sector Count register values:
00H Set PIO mode to default (PIO mode 2).
01H Set PIO mode to default and disable IORDY (PIO mode 2).
08H PIO mode 0
09H PIO mode 1
0AH PIO mode 2
20H Multiword DMA mode 0
21H Multiword DMA mode 1
22H Multiword DMA mode 2

AFR and MTBF specifications assume the operating environment is designed to maintain
nominal internal temperature. The rated AFR is based upon a sustained internal temperature of
60°C. Occasional excursions in operating temperature between the rated MTBF temperature
and the maximum drive operating temperature may occur without impact to the rated MTBF
temperature. However, continual or sustained operation at temperatures beyond the rated
MTBF temperature will degrade the drive MTBF and reduce product reliability.

  • BOLDFlash – Technical Service Communication Artifact
    • For Internal Use Only
      • New Product Description
        • Performance
        • Configuration Reliability
        • Power Management
        • Environmental
        • Physical
        • LBA mode
        • Performance
        • Time to Ready
        • Nonoperating shock
        • Set Features command values
        • Reliability