Strcb/581 competency 1 assessment and rubric | STRCB/581 | University of Phoenix

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STRCB/581 Competency 1 Assessment and Rubric

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Course Title: Strategic Planning & Implementation

Competency Assessment Title: Modified SWOT Analysis

Total Number of Points: 100

Assignment Directions

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages.

Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better

understand the factors involved in making business decisions that promote a sustainable competitive advantage.

Note: You can view sample SWOT analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.

Select and research a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. You may also choose

to use your current employer or a company you’ve worked for in the past as long as you have sufficient data to complete the assignment.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1000-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company

• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

• Financial, physical, or human resources

• Access to natural resources, trademarks, patents, or copyrights

• Current processes (employee programs or software systems)

• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:

• Market trends (new products or technology advancements)

• Economic trends (local and/or global)

• Demographics

• Regulations (political, environmental, or economic)

• A conclusion with an evaluation of how the company has retained its competitive advantage

Include in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

STRCB/581 Competency 1 Rubric Page 2 of 3

Copyright 2021 by University of Phoenix. All rights reserved.

Competency Assessment Rubric

Assignment/Performance
Criteria

Mastery
100%

Meets Expectations
85%

Not Met
0%

1. Introduction and company
description

(weight 20%)

The introduction thoroughly
oriented the reader to the
company’s history and presence in
the marketplace and the company
description thoroughly used
detailed language to illustrate the
company’s success and
sustainable competitive advantage.

The introduction mostly
oriented the reader to the
company’s history and
presence in the marketplace
and the company description
mostly used detailed language
to illustrate the company’s
success and sustainable
competitive advantage.

The introduction somewhat oriented
the reader to the company’s history
and presence in the marketplace,
the company description somewhat
used detailed language to illustrate
the company’s success and
sustainable competitive advantage,
or introduction and/or company
description was not included.

2. SWOT analysis diagram

(weight 10%)

The diagram included all required
components, was presented in a
format that fully showcased the
information clearly and left the
viewer with no unanswered
questions.

The diagram included most of the
required components, was
presented in a format that mostly
showcased the information
clearly, and the viewer was left
with few unanswered questions.

The diagram included some of the
required components, was
presented in a format that somewhat
showcased the information clearly,
the viewer was left with some
unanswered questions, or diagram
was not included.

3. Internal factors evaluation

(weight 25%)

The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages from a
creative and innovative
perspective.

The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s internal
factors and its sustainable
competitive advantages.

The evaluation somewhat supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
internal factors and its sustainable
competitive advantages, or
evaluation was not included.

4. External factors evaluation

(weight 25%)
The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages from a
creative and innovative
perspective.

The evaluation thoroughly
supported the SWOT Analysis
Diagram and provided thorough
insight into the connections
between the company’s external
factors and its sustainable
competitive advantages.

The evaluation narrowly supported
the SWOT Analysis Diagram and
provided narrow insight into the
connections between the company’s
external factors and its sustainable
competitive advantages or
evaluation was not included.

STRCB/581 Competency 1 Rubric Page 3 of 3

Copyright 2021 by University of Phoenix. All rights reserved.

Assignment/Performance
Criteria

Mastery
100%

Meets Expectations
85%

Not Met
0%

5. Conclusion and competitive
advantage evaluation

(weight 20%)

The conclusion thoroughly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a
thorough evaluation for how the
company has retained its
competitive advantage over time
from a creative and innovative
perspective.

The conclusion thoroughly
summarized the company’s
history and presence in the
marketplace without introducing
any new information and provided
a thorough evaluation for how the
company has retained its
competitive advantage over time.

The conclusion narrowly
summarized the company’s history
and presence in the marketplace
without introducing any new
information and provided a narrow
evaluation for how the company has
retained its competitive advantage
over time or conclusion was not
included.